Answer Engine Optimisation and SEO for Regulated Industries
Your next client might never click a search result. They'll ask ChatGPT, Perplexity or Google's AI Overview who to trust. Answer engine optimisation makes sure that answer includes you: we find what your clients are asking, write content that answers it properly, and build it so Google and AI assistants can both read it and cite it.
The offer
Found on Google. Quoted in AI answers.
- Keyword and question research, including what people ask AI assistants about your services
- Service pages and articles written from short interviews with you, so they sound like you
- On-page SEO and FAQ schema on every piece
- Compliance review on everything before it's published
- AI visibility tracking and a monthly report: rankings, organic enquiries, AI mentions
Monthly. Content keeps working after you've paid for it, unlike an ad that stops the day the budget does.
Why your content isn't showing up
Some of the words your clients search are words your industry can't advertise with. Generic agencies either target them and put you at risk, or avoid the topic and leave you invisible.
Does this sound familiar?
Service pages written once, years ago, that say what every competitor says
A blog targeting keywords nobody in your area searches
No one with time to write the detailed, expert answers AI assistants now reward
How our SEO services work.
Months, not weeks. Progress tracked from day one.
Research
What clients ask Google and AI
Plan
Each question mapped to a page
Write and review
Interview-led, compliance-checked
Track
Rankings, enquiries, AI mentions
Become the answer your clients find
Tell us what you want to be known for. We'll show you what people are already asking and where you could be showing up.
Frequently asked questions
Answer engine optimization, or AEO, is the work of making your business the answer that AI assistants and AI search features give when someone asks a question in your field. It overlaps with SEO but adds a different goal: being quoted in the answer, as well as ranking in the list of links. You'll also hear it called AI SEO or generative engine optimization (GEO). They describe the same shift. People now ask full questions and expect a direct answer, and the businesses that answer clearly, with real expertise, are the ones that get cited.
SEO gets your pages ranked in search results. AEO gets your answers quoted by AI assistants and AI search features. The two share most of their foundations, so we do them together: clear expert content, good structure and pages search engines can read easily.
LLM SEO is another name for optimising content so large language models, the technology behind ChatGPT, Claude, Gemini and Perplexity, find it, trust it and cite it. In practice it's the same work as AEO.
No. Generative engine optimisation and SEO depend on the same things: useful content, clear structure and signals that you're a genuine expert. We handle both, so you have one plan and one report.
Expect months, not weeks. Most businesses see early movement in the first few months, with bigger gains building over the following year. How fast depends on your competition and how consistently new content goes live.
No, and be careful of anyone who does. No agency controls Google or an AI model. What we can promise is the work that gives you the best chance: the right questions answered properly, published consistently, and tracked so you can see progress.
Every page we write is reviewed against the advertising rules for your market and profession before it goes live: Ahpra and TGA requirements for Australian health businesses, ASIC's RG 234 for Australian financial services, FTC standards for US clients, HSA and MOH for Singapore, and professional conduct rules for law firms. That review happens during writing, so as a content marketing agency we deliver compliant content that still reads like a confident expert wrote it.
Yes. Dental SEO: pages that answer the questions patients ask before they choose a dentist. Healthcare SEO and medical SEO: clear, accurate content for clinics and specialists that ranks for the searches patients make and stays within Ahpra, TGA or FTC rules. Plastic surgery SEO: procedure content that answers the detailed questions surgical patients research for months, without the promises your regulator watches for. Law firm SEO: practice-area pages and guides that answer "do I need a lawyer for this?" Financial services SEO: balanced, useful content for advisers, brokers and insurers that builds trust without stepping into advice or performance claims.
